10 Valuable Tips for NGOs on Twitter

NGOs & Causes

NGOs & Causes

Twitter is fundamentally changing the way people, companies and organizations interact and share ideas. With that said, and especially in the case of NGOs, it is very important to learn how to utilize Twitter in order to achieve the goals and objectives they are trying to promote.

Therefore, for today’s post, I will be sharing with you 10 useful and equally valuable tips for NGOs on Twitter:

1. Monitor Discussions & Relevant Updates:

Once you’ve signed up and chosen the right Twitter name, avatar and background for your NGO, start out by doing a search. This will familiarize you with the relevant content on Twitter and will give you a taste on how to proceed further.

2. Identify & Follow:

Identify the most influential and interesting Twitter users in your sector and follow them. You can also look up your friends and colleagues since they might help you get more exposure for the cause you are promoting. Tweepi.com is a great tool for doing that!

3. Customize Your Account:

Add a descriptive bio, a related link and customize your page to encourage tweeps to follow you. There’s just enough room for a short description in your Twitter bio so use it; explain what you’re doing or, if you’re representing an organization or campaign, and describe your activities.

4. Create a Relevant Voice:

Perhaps you want to inspire debate by asking pertinent, open-ended questions or maybe you want to inform about issues. It’s up to you which tone of voice you use but avoid going into rants or being idle.

5. Patience, Grasshopper:

There are many services out there that promise huge number of followers, forget about them; what you really want is quality not quantity. Having 50,000 people who aren’t listening to you or retweeting you is not as valuable as 100 advocates who will evangelize your cause.

The way to do this right is by being active through posting relevant and interesting messages and responding and engaging with followers. Continue reading »

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6 Things About Twitter that Make Me Mad!

I love Twitter, I really do; I love how it connects you to people from all over the world, people who would never ever get the chance to meet otherwise! I also love how it helps you promote different products, services and people while having to stick to a certain number of characters which, naturally, teaches you how to be creative in a unique manner.

The Angry Twitter Bird :)

The Angry Twitter Bird :)

However, there are a few things about Twitter that can drive me (and many others) nuts. So, for today’s post, I will be sharing those things with you in order to help you realize what you should try to avoid when using Twitter so you will get less unfollows and more follows:

So what are the things that make me mad wen it comes to Twitter?

1. “So-Called Gurus” on Twitter:

Whether you are an expert in marketing or any other field, I think claiming that you are a “guru” is very pretentious and annoying. I actually know many so-called gurus who have less followers than regular, sharing and active tweeps!

2. Twitter Users with Eggs as Avatars:

I usually look at the avatars of those whom I intend to follow on Twitter. To me, an “egg” avatar is somewhat insulting in the sense that thousands of Twitter users took the time to make sure they have unique avatars while those with the egg avatars didn’t even bother. Here’s the thing: I will not follow you if you had an egg for your avatar, regardless of how active you are; others agree with me as well!

3. Bio-Less Twitter Profiles:

Your Twitter profile is your introduction to new followers as well as a great way to put yourself on the internet map, therefore, you should invest time in creating a strong bio for yourself. If you don’t, you will probably be unfollowed using applications such as Tweepi. Continue reading »

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5 Tips for Choosing “The Right” Twitter Name

Apart from your Twitter avatar, what would influence your choice of people to follow on Twitter? How many Twitter users have you unfollowed due to their user names? What is the best method for companies to benefit from Twitter user names?

So what’s all the fuss about?

“No one cares anyway”… Right? Wrong! Take a look at the following comments:

@Kurd said “I have blocked people before based solely on their avatar or name, if it was offensive enough. Or if I’m following someone with, say, a puppy avatar with the user name “ILoveLife” but at some point they’ve changed their avatar and name to a spread-eagle model named “SexFrosting.”

I’m sure many of you out there would agree to what this gentleman had to say, and I’m 100% percent certain that you’ll have one story or another about bad or annoying experiences with at least one of your followers’ user names!

First Impression Matters :)
First Impressions Matter…

But what defines a “good” Twitter user name?

Based on many encounters with a bunch of followers and my own experience, I can safely say that one or more of the following characteristics define a good Twitter user name:

  1. It Should Be Real: If your Twitter user name is your real name, people would feel more comfortable following you on Twitter because you are less likely to be a spammer!
  2. It Should Describe You: So, you don’t want to use your real name? It’s not a problem as long as you use one which describes who you are, what you do and what tweets your followers should expect from you!
  3. It Should Be Short: The shorter, the better, since this makes it easier for your followers to retweet your tweets and mention you.
  4. It Should Be Unique: “@Puppylover”, “@Doglover” and “@Lovespuppies” are not that unique! You want to use a user name that will be remembered!
  5. It Should Be Sincere: If you are not a guru, don’t claim to be one in your user name! This applies to everything else ranging from claiming to be a doctor to claiming to be an active tweep!

** Avoid: Offensive names, celebrity names, bot-like names and too many numbers and/or symbols in your user name. Continue reading »

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5 Reasons Why Your Twitter Avatar Matters!

When using Tweepi, or any other following tools, your avatar can play a very important role in whether tweeps decide to follow you or not.

@beiruta - My Twitter Avatar

@beiruta - My Twitter Avatar

Here are 5 reasons why:

1. Recognition: It has been proven that human beings are wired in a manner which allows them to recognize and remember faces. Therefore, if you use a picture of your face in your avatar, you have a higher percentage of being remembered by your followers.

2. Expression: What your expression says in your avatar can actually be a factor in determining who follows you and why! Let’s say your smiling, a sincere smile is considered engaging and attracts people to you but a goofy smile might give off an unprofessional impression. Continue reading »

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