10 Valuable Twitter Tips for Small Businesses

Using Twitter for Your Small Business

Using Twitter for Your Small Business

Twitter can be used for business and pleasure. When used correctly, Twitter can be a great tool for small businesses to grow and prosper.

Therefore, today’s post will be a collection of 10 valuable tips every small business could benefit from:

1. As I have mentioned before, and I can’t stress this enough, do not use “eggs” as your Twitter avatar and be smart about your choice of Twitter background.

2. Use a business Twitter account to create a great place for customer relationship management. Teach your clients to use Twitter to keep with the happenings of your company. Also, it can help you share the news and information regarding the success of your clients.

3. Use Twitter as a discussion forum. Ask your clients and prospective clients what they would like to see, hear, taste, and experience.

4. Use Google Analytics to measure the traffic directed from Twitter to your blog or website. If you can measure the traffic related to sales or acquisitions it help you understand an ROI from the tool.

5. Encourage your employees to join Twitter and become part of the conversation.

6. Fill out your profile. Make sure you put information regarding your personal life as well as your business life. This is important because, yes, tweeps do check it. Continue reading »

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8 Ways Businesses Can Share Their Experience on Twitter

One of the goals of a business presence on Twitter is to build a community and improve credibility with the entire tweeps’ population. To be able to do that, the usage of the service by businesses should extend beyond just marketing of their services or talking about themselves, they should also strive to develop a personal connection with their audience.

Twitter for Business

Here are some of the ways to achieve that:

  • Share some tips related to your business and how you manage to balance between your work load and life commitments. This will help you to connect with other in your line of work on a more personal level.
  • Help others to solve their problems, even if they are not related to your business line and especially if you are a small business.
  • Post your thoughts on your Industry, business and other topics of interest. Continue reading »
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5 Twitter Features You Might Have Missed

Within every service, there are some features and tools that the website provides and puts out there which are not part of its core offerings, however, they are still quite useful. Finding those tools and features can go a long way in learning the in’s and out’s of the service and Twitter is no different. Therefore, here are 5 features that you might have missed on Twitter:

Twitter for Business

an Excellent Resource

The Twitter for business section of the service is invaluable for anybody who wants to utilize Twitter for their business. This section has an introduction to the service and its basics, some case studies and explanation of the methods of advertising that are available on Twitter. It will help you understand promoted trends, tweets and accounts and also it will explain the analytics that are available to advertisers on Twitter.

Who To Follow & Browse by Interest

These two features have been there for a while; when you log-on to your account on the Twitter website, you’ll be able to see it at the top of the page. These two features are invaluable to finding new people to follow. The first feature – Who to Follow – will suggest people for you to follow based on the people that you are already following and certain other criteria. As for the “Browse by Interest” feature, it will allow you to browse recommendations that are split into 18 different categories. So if you feel that your Twitter feed is a bit bare, be sure to check those two features out. Continue reading »

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Why Do People REALLY Tweet? The Psychology Behind Tweeting!

What are the real, closeted reasons behind the act of “tweeting”? Why would someone spend hours tweeting to complete strangers he/she has never met before and will probably never meet in person? What needs does tweeting fulfill? Do we really think of the psychology behind our tweeting habits?

Maslow's Hierarchy of Needs Model

Maslow's Hierarchy of Needs Model

Here are some of the main reasons behind the act of tweeting based on Maslow’s Hierarchy of Needs Model:

  • Meeting new people from different backgrounds and various locations around the world.
  • Establishing connections with others, grow friendships, build relationships and maybe even find love (or at least talk about it to many others who might be feeling the same!).
  • Building on self-confidence through interacting with tweeps who continuously praise your tweets, personality, knowledge and/or looks.
  • Earning respect from your Twitter peers by providing them with valuable content, tips and links.
  • Developing and spreading your creativity in an open and receptive Twitter atmosphere.
  • Learning new skills related to problem-solving, enhancing interpersonal competencies and improving overall communication habits.
  • Winning products, through sweepstakes and promotions, that have the ability to make you feel “important” and “unique” such as the Macbook Pro.
  • Feeling with others on a deeper level through spreading the news about humanitarian causes, environmental problems, economical issues or political debates, and eventually making a difference.
  • Achieving fame through proposing ideas that will become trending topics or uncovering site hacks and problems.

Now that I have listed the psychological needs behind using Twitter, which need would you say Twitter satisfies for you? And do you think there are other needs that Twitter fulfills?

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10 Great Social Media Tips & Links on Twitter

Social media has become a very essential tool in all our marketing and advertising activities. However, as we all know, not all social media efforts are successful.

Therefore, for today’s post, I present you with 10 great social media tips and links that will help you better utilize social media, its tools and its use.

Utilizing Social Media

Utilizing Social Media

1. @TechnoBuffalo: What’s The Real Cost Of Social Media (Infographic) http://bit.ly/jo9emq

2. @baekdal: Social media is a significant traffic source for 78% of travel sites: http://j.mp/iQITg4

3. @Sendible: 5 Productivity Tools for the Busy Social Media Manager – http://sendto.fm/iKrRlt

4. @jaybaer A New Way to Calculate What Facebook Is Worth to Your Business: http://bit.ly/kTBXu5

5. @soshableweb: Using Social Media To Establish Your Brand Online http://bit.ly/kGbfQS

Continue reading »

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