10 Valuable Tips for NGOs on Twitter

NGOs & Causes

NGOs & Causes

Twitter is fundamentally changing the way people, companies and organizations interact and share ideas. With that said, and especially in the case of NGOs, it is very important to learn how to utilize Twitter in order to achieve the goals and objectives they are trying to promote.

Therefore, for today’s post, I will be sharing with you 10 useful and equally valuable tips for NGOs on Twitter:

1. Monitor Discussions & Relevant Updates:

Once you’ve signed up and chosen the right Twitter name, avatar and background for your NGO, start out by doing a search. This will familiarize you with the relevant content on Twitter and will give you a taste on how to proceed further.

2. Identify & Follow:

Identify the most influential and interesting Twitter users in your sector and follow them. You can also look up your friends and colleagues since they might help you get more exposure for the cause you are promoting. Tweepi.com is a great tool for doing that!

3. Customize Your Account:

Add a descriptive bio, a related link and customize your page to encourage tweeps to follow you. There’s just enough room for a short description in your Twitter bio so use it; explain what you’re doing or, if you’re representing an organization or campaign, and describe your activities.

4. Create a Relevant Voice:

Perhaps you want to inspire debate by asking pertinent, open-ended questions or maybe you want to inform about issues. It’s up to you which tone of voice you use but avoid going into rants or being idle.

5. Patience, Grasshopper:

There are many services out there that promise huge number of followers, forget about them; what you really want is quality not quantity. Having 50,000 people who aren’t listening to you or retweeting you is not as valuable as 100 advocates who will evangelize your cause.

The way to do this right is by being active through posting relevant and interesting messages and responding and engaging with followers. Continue reading »

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Why Do People REALLY Tweet? The Psychology Behind Tweeting!

What are the real, closeted reasons behind the act of “tweeting”? Why would someone spend hours tweeting to complete strangers he/she has never met before and will probably never meet in person? What needs does tweeting fulfill? Do we really think of the psychology behind our tweeting habits?

Maslow's Hierarchy of Needs Model

Maslow's Hierarchy of Needs Model

Here are some of the main reasons behind the act of tweeting based on Maslow’s Hierarchy of Needs Model:

  • Meeting new people from different backgrounds and various locations around the world.
  • Establishing connections with others, grow friendships, build relationships and maybe even find love (or at least talk about it to many others who might be feeling the same!).
  • Building on self-confidence through interacting with tweeps who continuously praise your tweets, personality, knowledge and/or looks.
  • Earning respect from your Twitter peers by providing them with valuable content, tips and links.
  • Developing and spreading your creativity in an open and receptive Twitter atmosphere.
  • Learning new skills related to problem-solving, enhancing interpersonal competencies and improving overall communication habits.
  • Winning products, through sweepstakes and promotions, that have the ability to make you feel “important” and “unique” such as the Macbook Pro.
  • Feeling with others on a deeper level through spreading the news about humanitarian causes, environmental problems, economical issues or political debates, and eventually making a difference.
  • Achieving fame through proposing ideas that will become trending topics or uncovering site hacks and problems.

Now that I have listed the psychological needs behind using Twitter, which need would you say Twitter satisfies for you? And do you think there are other needs that Twitter fulfills?

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