10 Valuable Tips for NGOs on Twitter

NGOs & Causes

NGOs & Causes

Twitter is fundamentally changing the way people, companies and organizations interact and share ideas. With that said, and especially in the case of NGOs, it is very important to learn how to utilize Twitter in order to achieve the goals and objectives they are trying to promote.

Therefore, for today’s post, I will be sharing with you 10 useful and equally valuable tips for NGOs on Twitter:

1. Monitor Discussions & Relevant Updates:

Once you’ve signed up and chosen the right Twitter name, avatar and background for your NGO, start out by doing a search. This will familiarize you with the relevant content on Twitter and will give you a taste on how to proceed further.

2. Identify & Follow:

Identify the most influential and interesting Twitter users in your sector and follow them. You can also look up your friends and colleagues since they might help you get more exposure for the cause you are promoting. Tweepi.com is a great tool for doing that!

3. Customize Your Account:

Add a descriptive bio, a related link and customize your page to encourage tweeps to follow you. There’s just enough room for a short description in your Twitter bio so use it; explain what you’re doing or, if you’re representing an organization or campaign, and describe your activities.

4. Create a Relevant Voice:

Perhaps you want to inspire debate by asking pertinent, open-ended questions or maybe you want to inform about issues. It’s up to you which tone of voice you use but avoid going into rants or being idle.

5. Patience, Grasshopper:

There are many services out there that promise huge number of followers, forget about them; what you really want is quality not quantity. Having 50,000 people who aren’t listening to you or retweeting you is not as valuable as 100 advocates who will evangelize your cause.

The way to do this right is by being active through posting relevant and interesting messages and responding and engaging with followers. Continue reading »

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10 Great Tips for Twitter Beginners

Tips for Beginners

Tips for Beginners

Many blogs seem to have forgotten that there are new Twitter users signing up every day; they focus their posts on those who know their way around Twitter and just end up providing all sorts of advanced tips!

However, we know better and therefore, out of concern for the new Twitter users, we bring you 10 great tips for Twitter beginners:

  1. Build lists to watch people who matter to you more closely.
  2. You don’t have to read EVERY tweet (it is a waste of time and effort!)
  3. Customized @replies and mentions show other tweeps your humanity and engagement.
  4. Shrink your ULRs; it saves characters and also helps you follow up on and track traffic. Ow.ly and bit.ly are my favorites, and they are free too!
  5. Use Search.twitter.com to find your friends, celebrities, or organizations, or for searching for specific topics you’re interested in. Continue reading »
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