One of the goals of a business presence on Twitter is to build a community and improve credibility with the entire tweeps’ population. To be able to do that, the usage of the service by businesses should extend beyond just marketing of their services or talking about themselves, they should also strive to develop a personal connection with their audience.
Here are some of the ways to achieve that:
- Share some tips related to your business and how you manage to balance between your work load and life commitments. This will help you to connect with other in your line of work on a more personal level.
- Help others to solve their problems, even if they are not related to your business line and especially if you are a small business.
- Post your thoughts on your Industry, business and other topics of interest. Continue reading