Tweepi Quick Tip: How To Measure Influence?

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Some people think that in order to measure the influence of a tweep on Twitter, you should only look at the number of people following him/her and hence the larger it is, the more influence that tweep has. However, the number of followers is a misleading indicator of influence!

To actually measure the influence of anybody, you need to figure out how many people are listening to them(#followers), how often do they talk to their audience (#tweets), and how often they get mentioned by others(#RT’s).

Therefore, when deciding who to add to your account, make sure to check those parameters and not only the number of followers because while someone might have a lot of followers, he/she might not be active enough to capitalize on them.

You can also refer to the Klout score to find a measure of any tweets influence or you can check your impact by going here to the Twitalyzer website which has recently released the list of the most influential tweets and contrasted it with that of most followers.


5 Most-Influential People*

1. Rafinha Bastos

Followers: 1,690,817
Influence: 90

2. Chad Ochocinco

Followers: 1,651,070
Influence: 89

3. Conan O’Brien

Followers: 2,367,928
Influence: 88

4. Stephen Fry

Followers: 2,188,395
Influence: 87

5. Ryan Seacrest

Followers: 3,880,840
Influence: 86

5 Most Followed People

1. Lady Gaga

Followers: 7,941,444
Influence: 41

2. Justin Bieber

Followers: 7,032,265
Influence: 67

3. Britney Spears

Followers: 6,652,470
Influence: 59

4. Barack Obama

Followers: 6,531,868
Influence: 83

5. Ashton Kutcher

Followers: 6,261,483
Influence: 68

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Tweepi Trick: Choosing Columns

Welcome to another Tweepi trick dedicated to helping you make the best out of your tweeting experience!

Today, I will share with you how I customize my columns for reciprocating and following tweeps. You can play around with the options as you please and based on your preferences however, my way has proved to be effective, fast and fun as well!

Choosing Columns for Reciprocating & Following Tweeps

Choosing Columns for Reciprocating & Following Tweeps

When I open the page to reciprocate followers and follow new tweeps, I usually choose the following (as shown above):

  • Links Ratio
  • Last Updated
  • Number of Tweets
  • Last Tweet
  • Number of Retweets

This ensures that the tweeps I am following are active and retweet links and other tweets.

Hope you enjoyed today’s trick!

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How to manage your Twitter account: The Tweepi Presets

To make following and unfollowing people quicker Tweepi has awesome presets. The presets are designed to help you focus your attention on the stats that are most important to you and will help change the setup of Tweepi to reflect those stats most efficiently.

6 Presets for Efficiency

Default Preset: This is the standard setting that Tweepi will load in. It will display Twitter stats such as the time of the last tweet, the number of tweets during the past 7 days, and their Klout Score. Klout Score is an interesting measurement of online influence, simply it measures how likely will followers be interacting of the Tweep, the higher the score the more influential the Tweep and to get a more detailed view just click on the score.

Active Users: Much like the Default view, it also adds the total number of tweets the user has to give you a perspective of how active they were over their Twitter life. Adding the Link’s Ratio column will help you decide whether that Tweep is a conversationalist or a content curator.

High Reach/Influence: This displays a Tweep’s followers, friends (those followed by him/her), and the number of ReTweet’s sent during the past 7 days along side their Klout Score.

Talkers: This preset highlights the number of replies a user has made during the past week, along side his tweets and total number of tweets. If you use Twitter to converse or follow and talk about trending events and hash tag this will help you follow those who would talk with you.

Avoid Linkless Ramblings: Just like the name implies, this will provide you with a number of tweets during the past week, the number of those that contained links and the links ratio. If you are trying to promote a blog or a website this should be your primary preset.

Higher Followers to Following Ratio: This will help you identify the celebrities, those who have a ratio in the thousands can safely be described as the Twitter socialites. If you add the RT column you will also be able to pick those who actually are willing to carry your messages forward to their own followers.

By using the presets and tweaking them slightly to match your style of using Twitter you will be able to gain a deeper insight into your followers and those that you are following.

Note: The Klout Score is the measurement of your overall online influence. The scores range from 1 to 100 with higher scores representing a wider and stronger sphere of influence. Klout uses over 35 variables on Facebook and Twitter to measure True Reach, Amplification Probability, and Network Score.

Do you wish Tweepi had another preset to help you do what you do in less time? Tell us now and we’ll add it if we can.

Tweepi: Adding/removing columns

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