10 Valuable Twitter Tips for Small Businesses

Using Twitter for Your Small Business

Using Twitter for Your Small Business

Twitter can be used for business and pleasure. When used correctly, Twitter can be a great tool for small businesses to grow and prosper.

Therefore, today’s post will be a collection of 10 valuable tips every small business could benefit from:

1. As I have mentioned before, and I can’t stress this enough, do not use “eggs” as your Twitter avatar and be smart about your choice of Twitter background.

2. Use a business Twitter account to create a great place for customer relationship management. Teach your clients to use Twitter to keep with the happenings of your company. Also, it can help you share the news and information regarding the success of your clients.

3. Use Twitter as a discussion forum. Ask your clients and prospective clients what they would like to see, hear, taste, and experience.

4. Use Google Analytics to measure the traffic directed from Twitter to your blog or website. If you can measure the traffic related to sales or acquisitions it help you understand an ROI from the tool.

5. Encourage your employees to join Twitter and become part of the conversation.

6. Fill out your profile. Make sure you put information regarding your personal life as well as your business life. This is important because, yes, tweeps do check it. Continue reading »

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8 Ways Businesses Can Share Their Experience on Twitter

One of the goals of a business presence on Twitter is to build a community and improve credibility with the entire tweeps’ population. To be able to do that, the usage of the service by businesses should extend beyond just marketing of their services or talking about themselves, they should also strive to develop a personal connection with their audience.

Twitter for Business

Here are some of the ways to achieve that:

  • Share some tips related to your business and how you manage to balance between your work load and life commitments. This will help you to connect with other in your line of work on a more personal level.
  • Help others to solve their problems, even if they are not related to your business line and especially if you are a small business.
  • Post your thoughts on your Industry, business and other topics of interest. Continue reading »
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5 Twitter Features You Might Have Missed

Within every service, there are some features and tools that the website provides and puts out there which are not part of its core offerings, however, they are still quite useful. Finding those tools and features can go a long way in learning the in’s and out’s of the service and Twitter is no different. Therefore, here are 5 features that you might have missed on Twitter:

Twitter for Business

an Excellent Resource

The Twitter for business section of the service is invaluable for anybody who wants to utilize Twitter for their business. This section has an introduction to the service and its basics, some case studies and explanation of the methods of advertising that are available on Twitter. It will help you understand promoted trends, tweets and accounts and also it will explain the analytics that are available to advertisers on Twitter.

Who To Follow & Browse by Interest

These two features have been there for a while; when you log-on to your account on the Twitter website, you’ll be able to see it at the top of the page. These two features are invaluable to finding new people to follow. The first feature – Who to Follow – will suggest people for you to follow based on the people that you are already following and certain other criteria. As for the “Browse by Interest” feature, it will allow you to browse recommendations that are split into 18 different categories. So if you feel that your Twitter feed is a bit bare, be sure to check those two features out. Continue reading »

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10 Twitter Mistakes You Should Avoid

Twitter Mistakes to Avoid

Twitter Mistakes to Avoid

When you are roaming the web, searching for valuable Twitter related tips, what you really want is tested tips that are effective and straight to the point.

Therefore, for today’s’ post, I will be sharing with you a list of 10 simple and direct Twitter mistakes you should avoid when using Twitter:

  1. Thou shall not blabber.
  2. Thou shall not follow random tweeps just to increase one’s number of followers.
  3. Thou shall not be inactive and complacent.
  4. Thou shall not talk too much about oneself and one’s achievements.
  5. Thou shall not expect to be retweeted if thou do not retweet in return. Continue reading »
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5 Ways to Bypass Twitter’s Blocks & Censorship

Are you a Twitter addict that happens to be stuck in China, Iran, or even the White House? If so, chances are you won’t be able to get your Twitter fix, but worry not for as long as there is an internet connection, there is way!

Today, we will be going through 5 ways of bypassing Twitter’s blocks and censorship to help you get your fix:

Twitter Blocks & Censorship

Twitter Blocks & Censorship

1. Use your instant messenger: If you are using Gtalk, Msn or Yahoo add the user “imified@imified.com”. As soon as you start chatting with that user(bot), you will be provided with a menu and it will create an account for you on imified. Select “My Account” from the main menu by typing 4(default) and you will be redirected to the imified website and there you can add the Twitter widget and add it to your account menu. Therefore, when you access it you will be able to get notification and update your status. This will allow you to easily update your Twitter timeline from anywhere you can access your IM, even on a phone. That’s just the tip of the iceberg of what you can do with imified!

2. Use your email: Browse to twittermail and enter your Twitter credentials and they will supply you with an email address. By using that secret email address you will be able to send and receive tweets using your email account, the message body of the email sent will be the tweet. Continue reading »

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Why Do People REALLY Tweet? The Psychology Behind Tweeting!

What are the real, closeted reasons behind the act of “tweeting”? Why would someone spend hours tweeting to complete strangers he/she has never met before and will probably never meet in person? What needs does tweeting fulfill? Do we really think of the psychology behind our tweeting habits?

Maslow's Hierarchy of Needs Model

Maslow's Hierarchy of Needs Model

Here are some of the main reasons behind the act of tweeting based on Maslow’s Hierarchy of Needs Model:

  • Meeting new people from different backgrounds and various locations around the world.
  • Establishing connections with others, grow friendships, build relationships and maybe even find love (or at least talk about it to many others who might be feeling the same!).
  • Building on self-confidence through interacting with tweeps who continuously praise your tweets, personality, knowledge and/or looks.
  • Earning respect from your Twitter peers by providing them with valuable content, tips and links.
  • Developing and spreading your creativity in an open and receptive Twitter atmosphere.
  • Learning new skills related to problem-solving, enhancing interpersonal competencies and improving overall communication habits.
  • Winning products, through sweepstakes and promotions, that have the ability to make you feel “important” and “unique” such as the Macbook Pro.
  • Feeling with others on a deeper level through spreading the news about humanitarian causes, environmental problems, economical issues or political debates, and eventually making a difference.
  • Achieving fame through proposing ideas that will become trending topics or uncovering site hacks and problems.

Now that I have listed the psychological needs behind using Twitter, which need would you say Twitter satisfies for you? And do you think there are other needs that Twitter fulfills?

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