Twitter can definitely be a silly time waster, however, it could equally be the perfect business tool for a wide range of companies.
Therefore, for today’s post, we will be sharing with you 5 ways that your business could benefit from your Twitter account by utilizing it to its maximum potential:
1. Unique & Artful Customer Service:
Building and maintaining customer relations could be tricky, to say the least. However, and based on past experiences, we can see how Twitter is able to facilitate this process for you and allows you to do it with style! Check out what Comcast’s customercare account on Twitter.
2. Vendor Selection:
Twitter can snag customers, and that applies to suppliers as well. Crowdspring, an online marketplace that marries businesses with graphic designers, used Twitter to build up its stable of contributors–now 12,000 strong globally.
3. Focus Groups:
When you need to gather information about your company and/or service, Twitter can be the best tool for you to do so. “Virtual” focus groups on Twitter are effective and way cheaper than actual focus groups, and they also get you valuable online exposure simultaneously!
4. Conflict Resolution:
Since Twitter is public and everyone can access the information on it, it could be a powerful tool to resolve problems more easily since no one cares for bad rumors or negative publicity.
5. Employee Recruitment:
Twitter users looking for jobs can get an insider’s view of the company they are applying to when it has a presence on Twitter; a sense if this is a company they want to work for. This can be very crucial for the employment process and employee retention after.
Hope you enjoyed our post for the day.
Looking forward to any insights, comments or feedback you have in the comments section below :)
Microblogging through Twitter can be challenging for businessmen. They need to crunch their marketing ideas and updates into 160 characters. But tweeting about business can be an edge for those who have a straight-to-the-point mindset.
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