The Art of Twitter Unfollowing [Reblog]

As you all now by now, Tweepi is a Twitter tool created to help you follow and unfollow tweeps easily and effectively.

Unfollowing via Tweepi

Unfollowing via Tweepi

Recently, we came across an interesting post by Soren Gordhamer in which answers a very important question when using tools such as Tweepi “When do we decide to unfollow or no longer receive another user’s updates?”

Here is what Soren has to say as a response to this infamous question:

1. Update Overload – Hold Back on the Posts, Please!

I want to know what people are doing and thinking, but I do not want to hear every little thing. If someone discovers fifteen news items a day, I would rather they put some time and thought into choosing the best three to post, instead of submitting all fifteen.

Short updates (or tweets) on social networks like Twitter allow us to do something quite phenomenal: we can now quickly and easily transfer small amounts of data from our mind into someone else’s. Large numbers of tweets often reveals that someone gives little consideration to this privilege, and as a result easily overwhelms others with information.

I generally find that if a person regularly posts more than five times a day, it is more information than I am interested in consuming, and I tend to inflow.

2. Lack of Relevancy – Hey, That’s My Mind Your Putting Stuff Into!

The second is relevancy. I was following a person on Twitter some time back who had some interesting posts, but then decided to include a picture of every meal she was eating for an entire week. Other users may have enjoyed this, but I was not interested and not willing to sift through all the food posts to find ones I enjoyed.

I often notice this is the case with a user when I find myself scanning over and not actually reading his or her updates. Rather than continuing to take the time to ignore the person’s tweets, I unfollow.

3. Excessive Self-Promotion- I Know You Think That Are Wonderful, but . . .

It is one thing to occasionally link to a product, event, article, or other piece of information that one either created or benefits from, but it is quite another when this becomes a user’s primary focus.

Some people view social networks strictly as a marketplace, and themselves as promoters. Of course, social networks have an element of a marketplace, but they are also communities, and shunning the community aspect is like showing up to a party the last ten minutes just for the chance to win a door prize — with no interest in learning about or engaging with those at the party.

Some tweets about oneself and personal projects are fine to me, but when they become the majority of one’s posts, I tend to unfollow.

Unfollow religion...


The point of unfollowing is not to judge or criticize other users — if someone wants to post pictures of what they eat every meal or of their dog’s poop, fine by me. I will likely choose not to consume them, but people can do as they please. In this sense, there is no inherently “good” or “bad” posts, but there are those that are “more relevant” and “less relevant” to us at a given time.

The art of unfollowing, then, is a way of valuing our time, interests, and goals. The good news is that every time we recognize and act on this, we have more time to find and follow people with which we have greater alignment and shared interests.

Every unfollow or “no” in this sense is also a “yes” – a yes to those users where there is a connection, and a yes to making our time on social networks more effective and enjoyable.

For the original post, you can click here.

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One thought on “The Art of Twitter Unfollowing [Reblog]

  1. Jeanette Joy says:

    No one can read every tweet if they follow over a few hundred people. In the old Twitter days when I followed 400, I read every tweet, checked blogs, looked at photos, made friends, and learned about interesting places and events. That took all day every day.

    When you filter by using lists, you leave the option open to have a private conversation at any time. Twitter is a conversation, not a fan club. You don’t have to follow celebrities to read their tweets.

    If you truly want to read all tweets, you should only follow 100; not just the popular 30,000.

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